“How to Become the Center of Influence Through Nerdy Podcasting” with the Hosts of Show of the Professional Book Nerds Podcast

Tracy Hazzard
Authority Magazine
Published in
9 min readJul 22, 2019

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“Producing doesn’t stop at the sound quality. Make sure you create a brand for yourself so it’s recognizable. Try to use the same fonts and colors in your marketing and create a media kit for yourself with stats and information about the show.”

As part of my series of interviews about “5 things you need to know to create a “binge-able” podcast”, I had the pleasure of interviewing Jill Grunenwald and Adam Sockel from the Professional Book Nerds podcast. Each week, they interview authors and provide book recommendations based on trending topics, new releases, holidays and more. They’re proud book nerds who work for Rakuten OverDrive.

Thank you so much for doing this with us! Can you tell us the “backstory” about why or how you got started as a podcaster?

Adam: We both work at Rakuten OverDrive, promoting literacy and reading with libraries and schools around the globe. Our office is full of librarians, teachers and just general lovers of reading. This means that at any given time, when you walk around the campus, you’re…

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Tracy Hazzard
Authority Magazine

Podcasting Expert Strategist; Host of 7 top podcasts: The Binge Factor; New Trust Economy; Feed Your Brand; Product Launch Hazzards; WTFFF?! Podetize Co-Founder